Back in December, I examined the upcoming 2009 Ultra High Relief Double Eagle Gold Coin offering from the US Mint. I expressed the opinion that the US Mint would have problems handing demand for the new coin. Several months later, the US Mint has had problems with virtually every aspect of the product, from the inability to obtain gold blanks to the botched production of paperback books.
The Ultra High Relief Double Eagle recreates the original design for the 1907 Gold Double Eagle created by Augustus Saint Gaudens. Each coin contains one ounce of 24 karat gold and is struck on a specialized blank, which is 50% thicker than the blanks used for most one ounce gold bullion coins.
The US Mint began publicly touting the coin as early as March 2008, calling it a “recreated masterpiece” and the “nation’s most beautiful coin.” US Mint Director Edmund Moy has called it “one of the best coins ever made in the world throughout all of history” and likened owning the coin to owning a Monet.
Perhaps the current environment of limited gold blank supply was not the best time for the high profile launch of a flashy gold prestige coin.
Pricing and Availability
Sales of the Ultra High Relief Gold Coins began on January 22, 2009. The US Mint tried to head off the anticipated high demand by setting an ordering limit of only one coin per household. This ordering limit remains in place. Coins were initially priced at $1,189 per coin. This price has been raised three times in the subsequent months to its current level of $1,339 per coin. When sales began, the US Mint indicated that orders for the coin might take six to nine months to complete.
Many people attempted to get around the order limitation by enlisting the help of friends and family with unique household addresses. Coin dealers were also forced to try to find a way to circumvent the ordering limit. They offered a gauranteed premium to anyone willing to order the coins for them. Some customers felt that the price was set too high, but complaints were not widespread. Many were dismayed about the prospect of waiting six to nine months for their orders.
Limited Gold Blank Supply
Several days after the coins went on sale, Edmund Moy revealed that so far the US Mint had only able to obtain enough blanks to produce 29,000 coins. Customers had ordered approximately this number of coins during the first day of sales. To date more than 48,000 coins have been ordered.
The implication is that anyone who had ordered on the first day might receive their coins soon, but customers who placed their orders after the first day, might be in for a long wait. There has been no indication of whether the US Mint has been able to procure additional blanks beyond the first reported batch of 29,000.
Shipping Delays and Miscommunications
During the weeks that followed, US Mint customers began receiving a series of emails which provided a confusing array of estimated shipping dates. Some customers received four or five emails which included a different shipping date each time. These shipping dates often conflicted with the estimated shipping dates available in customer account screens. Some of the earlier dates came and went with no coins shipped.
Amidst the wave of emails, the first coin actually received in hand was reported February 9, 2009 at online social networking site Coin Network. After this first report, many assumed widespread shipping of the first 29,000 coins would follow. As the days passed, it became apparent that only a small number of coins had actually shipped. The rest were inexplicably delayed.
Shipping Problems and Website Security Issues
Following the arrival of the first coin, US Mint customers began to report shipping issues for other US Mint orders, as well as security issues that were impacting Ultra High Relief Double Eagle coin orders. The US Mint’s shipping contractor had reportedly been leaving packages filled with thousands of dollars of gold coins on customer doorsteps without signature or any other confirmation of delivery. The US Mint’s website had an easily exploited security flaw which caused some customers to have their orders canceled without authorization.
The US Mint disabled some of the functions of their website to prevent the further unauthorized cancellation of orders. They never broadly informed customers of the underlying problems or the potential resulting delays.
Production Problems for the Companion Book
The final and most recent problem in the Ultra High Relief saga relates to the Companion Book, which the US Mint produced to accompany the gold coin. Apparently, a production problem caused the book covers to warp or curl.
Today, the US Mint sent an email to all customers announcing that they would resume shipping of the Ultra High Relief coins, and the companion books would be shipped separately. The email did not mention the shipping problems, website security problems, possible gold blank limitations, and overlooked the fact that customers had never been informed of a shipping delay in the first place. Besides the series auto generated emails with inaccurate shipping dates, this was the first email sent to customers to explain why they haven’t received their coins.
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Gold, silver, and platinum have all been strong performance so far this year, but which has done the best? The table below presents the price of gold, silver, and platinum at the start of the year, today’s price, and the change. The performance of the S&P 500 is thrown in for good measure.
Gold’s recent move above $900 has analysts scrambling to increase their price targets.
